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Old 02-12-2004, 08:52 PM #1
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Anheuser-Busch Airs AD Featuring Paintball

Anheuser-Busch Airs AD Featuring Paintball

By David Shaw

I must admit I was pumped. Here I am watching my Thursday night line up and on comes a Bud-Light commercial featuring paintball. I was hoping and hollering and jumping up and down. The neighbors must have thought I was insane. Paintball on a Bud-Light commercial wooooo hooooooo. My excitement would not last for long, however, as I watched the commercial. The ref comes on wearing some goofy colored glasses in what I would assume is the field’s staging area, saying they are playing for Bud-Light today. Nothing wrong with that, huh? We have all done it. We have bet beer on the game to be consumed off the field at a gathering later that evening. In this case the field owner was offering it as a prize. Well that is somewhat questionable. Then, what to my eyes behold but the camera cuts to the players huddled around the ref. No goggles down, no barrel blocking devices on. Then what do they do? They open fire at close range on the ref. The ref says wait, wait no you must capture the flag first, waving the flag in the air. Then they do it again. Open fire… Lighting the poor guy up. The commercial goes out as the ref goes to the field house and orders a Bud Light and then is opened fire on again while standing in the open window of the field house. Needless to say the ref was not the only one fired up after seeing the commercial. I immediately sat down at my trusty computer and e-mailed Anheuser-Busch a raving complaint. Then I continued on to write this article.

I ask you the paintballer, how long are we going to stand buy and let paintball be portrayed in such a negative manner? True, it is a somewhat positive step to even be featured in a prime time commercial. However, negative ads such as this do more to hurt this sport that we all love and have helped grow leaps and bounds in the past twenty plus years. All we need to see is a bunch of guys running through the woods with goggles up shooting some guy who is wearing no more than a pair of safety sunglasses and not even having a gun to protect himself. Also, as someone who has reffed many a game of paintball all we need is some newby who saw the Bud-Light commercial gunning for us. As if we don’t take enough real hits while doing our job as a ref but some guy just gunning for the ref is not what we need.

Paintball is ripe for corporate America to start using in commercials, etc. However, they must do so responsibly. I for one am willing and able to consult on a commercial featuring paintball and show them how to do one right. How about this for an idea, a bunch of guys get together for a big day of paintball and end it at the local eating or drinking establishment enjoying the continued company of their friends and a few good beers. Toasting, reliving the day, something we all have done right. It doesn’t get any better than that, eh? Or how about showing the fast paced hard day of tournament ball and relaxing at the end of the day with a cold one. Nothing wrong with that either. However, commercials that make us look like gun wielding buffoons is not what we need.

I encourage you the reader to do just what I have. Express your distaste to Annheuser-Busch on this display of stupidity. I encourage you to boycott their product until they apologize to the paintball community. Furthermore, I encourage you to go to their website and send them an email telling them how you fee. Be honest, be firm, but express your views in a totally mature manner they will have no choice but to listen. You may contact the company at the address and phone numbers below:
http://contactus.anheuser-busch.com/contactus/email.asp
You can also snail mail your comments to Anheuser-Busch, Inc.
One Busch Place, St. Louis, MO 63118 or call them toll free at 1-800- DIAL-BUD.

There is only one way for us to get this kind of crap off the air and that is to present a united front. Please email, write, or phone but do so in a professional manner. Express your opinion and tell them you will not purchase any more of their products until they get the add off the air, apologize to the paintball community, and/or portray paintball in the light it deserves.
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Old 02-12-2004, 09:15 PM #2
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I'm not even going to reply to this one-side bombastic drivel.


This commercial is 100% a step in a good direction for paintball. Look into the other 80000000 threads on the internet for details.

Edit: I read it again...so, the genius plan is to boycott Anheuser-Busch....a very very good idea. Well thought out too....

If the community keeps ripping apart and stressing out over innocent commercials, producers and corporations will simply ignore paintball.

You need to consider the commercial has cost them 1,000,000's of dollars, from filming to post, to actually getting the thing on the air. (DURING THE SUPERBOWL) and what did they choose? Not skateboarding...not wakeboarding...not baseball or basketball...they chose paintball.
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Old 02-12-2004, 09:20 PM #3
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I thought it was funny.
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Old 02-12-2004, 10:40 PM #4
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another thread *****ing about how tv portrays pb. i do agree that some of it sucks, but stop ****in complaing every god damn time! i'm tired of all this bull****, this comercial was funny. people watching this ad didnt say "oh look at those horrible people shooting him, and that poor eye protection. pb only promotes violence" they were probably wondering when they were gonna see janet jackson's boob again
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Old 02-13-2004, 12:45 PM #5
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I'm gonna chime in here also. Yes the commercial didn't potray paintball in the best light. But, looking at most beer commercials, do they potray anything in the best light? Did anyone complain when two supermodels started cat fighting over a beer, tearing each others clothes off? Well, I'm sure a couple people did, but for the most part no.
And like Prairie said, for AB to decide to use paintball in a commercial is a huge step for us as a sport. On average a 30 second commercial during the Super Bowl cost $2.5 million!!! That's just to air the commercial, not including the cost of making it! That's some serious cash for a company to put down, on and industry that is still relativley unknown to most of the public in general.
And it can only go up from here. The best thing we can do is if you know of a company or a group that wants to make a paintball related commercial, try your best to give them good advice on how to go about it. Make sure to inform people correctly, when a non player asks about the sport. Don't flip out and go on a rampage when someone asks you about the AB commercial. They're asking you because they associate you with paintball, and the commercial sparked their interest. These are new players, they are the lifeblood of this sport. Don't flip out becuase of something you don't like, use it in a positive light and help progress the sport.

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Old 02-13-2004, 03:49 PM #6
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funny i laughed out loud

ok it was funny all Bud advertising is usally funny. like the other bud advertisment where the dog gets the bud light. He tells the other guy what can your dog do? He tells his dog get the bud light and the dog bites the guy in the nuts and the beer flys right into his hands. OK dog owners could have this same thread going. It is advertising it is funny at all cost. OK the safty issue is being tossed out the window in both the paintball and the dog advertisment. They are not selling paintball Or friendly dogs. It is BEER!
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Old 02-21-2004, 03:45 PM #7
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The best line of that commercial was after getting lit up for saying Bud Light was the prize twice, he says you have to get the flag first, in which he pulls it out. Then newbie #1 yells, "There it is" and they proceed to light up the poor ref.

I actually thought it was funny, and as it has been stated before it is good for paintball to bring attention to it. When people that decide to go play show up at a field they will be with a ref that will walk them through what they have to do, they will not just open fire on him.

This world, let me correct myself, this country (USA) is becoming pathetic with all this political correctness that everyone feels they have to follow. Thank god for this video, it will help.
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