Yeah, the fixture itself wasn't cheap. At $300 you have to be pretty serious about it. However, and this is a funny story, I got it much cheaper.
So yesterday morning I sold my wife's car, which she was sad about, so we went to look at the LFS for something to cheer her up (ended up being everything in that box). It cost $200.
Fast forward to that evening.
I'm looking for a better lighting setup and petsmart didn't have ****, go figure. I called the LFS and he told me to come in and look at something. Obviously I did.
He had it all setup and ready to roll, price tag boldly read $329.99. I asked how much he wanted and he told me his wife would ring me up. She asks what I was buying and I pointed to the lights across the room. The following conversation happened, I swear. Mike = owner, wife = mike's wife
Wife: How much am I ringing up?
Wife: Are you serious mike?!?!? That's a $300 light
Mike: Yeah, and that's Colin. Ring up $160 dammit.