This would question is "why are we not tied into the xgames?"
Honestly though if you want people to watch it on TV, you need to go back to real xball. The 20 minute matches where the score was 2-1 (2012 season) was flat out boring to watch. I actually do try and show 'outsiders ' the sport and used to like to use pb access, now I reference cxbl. I get a much better response.
"There he goes. One of God's own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die." -Hunter S. Thompson