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If he has a "boat load" of work why did he take on so much knowing it was going to be overwhelming and he wasn't going to be able to provide any customer service at all? I hate it when people try to say "ooh he's just overwhelmed right now."....who gives a crap he got into the business, he took on the work, he knew what it would entail. If he wants to continue with this much work he needs to find a way to handle it regardless. So if he cannot get back with you or finish your order in a timely manner or the time quoted that is a total failure of service and yes he should get reprimanded for the horrible service.
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