The reviews are the best part.
I have this friend who is way into computers and AV stuff - he even has like an MCSE and A+ and stuff, which is totally braggable. His home system is totally boss, but I need to compete with him. I told him I bought this cable and it made my picture really, really POP. (I use it with a Playstation 3.) The blacks looked so black, like black like the night sky. The whites were such a bright white I couldn't believe it.
He came over with his multimeter and measured the cable. 0.00 VDC! Needless to say he was impressed with my technical prowess for picking up such an amazing cable. He said it's super-conductive so there won't be any loopback or ghosting. I said "I know." It was pretty awesome.