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Old 02-15-2016, 09:45 PM #1
eatafetus
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Looking for some insight into the last 5 years of HK

So, Ive been playing paintball for about 14 years now. I'm more of the casual baller now, but I am old enough to remember the days when all HK made were exclusive longsleeves and a few headbands.

So I'm interested in the last 5 years - HK has exploded into a legit paintball brand with pretty good products, and I'm interested as to how that happened. Loaders, goggles, a PL gun, jerseys, pants, cleats...Somewhere someone had to put some serious cash and support behind this thing.

Anyone got that story?
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Old 02-16-2016, 10:41 PM #2
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Good marketing turns into high sales of mediocre products, high sales of mediocre products with good margins turns into more cash flow for product design and R&D, then cascades from there
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Old 02-16-2016, 11:10 PM #3
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I think it'd be cool to read the entire story too. I missed it as well. I went from remembering HK in 2006 as longsleeves, headbands, skull stickers and agg. To them sponsoring professional teams.
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Old 02-17-2016, 07:54 PM #4
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Obviously Mark and Scott knew how to play the game of turning your profits, into profits. What more can be said?
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Old 02-17-2016, 07:54 PM #5
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Looking for a story of how it happened.. As stated.
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Old 02-18-2016, 11:15 AM #6
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A front for their drug business
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Old 02-18-2016, 11:16 AM #7
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Lol!
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Old 02-18-2016, 09:00 PM #8
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Youtube helped a lot. No coincidence that once those videos on youtube started getting millions of views in a couple days with HK plastered all over all of them thats when they started becoming bigger and bigger.Their image of having fun while promoting paintball just took off. They are doing some great things for the sport.
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Old 02-27-2016, 03:51 PM #9
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So in the short and sweet version, PB Fashion was a company launched and mostly managed by Brandon Fort that made t-shirts and headbands. They looked cool and provided a stylish alternative to the typical Sandana ones we had. They hand made those for some time and with all of the Pro players who came out of the HK family, it gained traction and took off. The brand HK itself became more recognizable with time, and as major companies like Dye didnt see them as a threat, they were able to capture a significant percentage of the Pro headgear market. Guys from Dynasty, Ironmen, Legacy, Infamous/Miami Effect, etc all wore it. Players started to want it and HK mass produced their most popular headband designs. Then the T-Shirts came, it was during the time of Paintball specific soft goods companies seeing fresh new fashion designs and HK, along with Contract Killer/Hybrid let the way. Investors and banks came in and allowed them access to the capital needed to really stretch out. So you saw some of the first HK playing apparel come out in the form of jerseys and pants. The designs were refined, the R&D dollars invested, and the product took hold in some smaller segments of the market. From there, partnerships with some other companies were made to produce HK branded and designed packs and other playing soft goods, they were able to acquire the experience needed to make some great products and acquired some patents along the way. That expanded practically into the HK you see today. Lots of hard work, love for the game, and discipline.
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Old 02-28-2016, 03:56 PM #10
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Old 04-22-2016, 08:31 PM #11
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