Originally Posted by oomkool
This all sounds good and it can't hurt to try all the different marketing avenues. Many younger paintballers look for the "cool" factor at their local field ie. clothing, gear and markers, plus, I think most of us would rather shoot the markers ourselves to try it out than look at a Youtube video. Again, it all helps in the long run to promote the product.
I currently shoot an Alien but I wear Eclipse clothing as there is no Alien clothing available here. I would much rather wear an Alien t shirt and shoot an Alien than wear another brand.
My friends have watched the Alien videos on You tube but not one of them have shown any interest in the marker, until one of them shot it. His reaction to the marker has everyone at the local field talking about it and about the new Invasion.
So, again, there are many different avenues to market the brand and Jack needs to look at all of them. At the end of the day it's his product, his company and his money.
You mentioned that you shoot an alien but wear a planet eclipse shirt. Do you really think you will be making an impact with a t-shirt? You already have the gun which is the most important since customers are more likely to purchase an alien after shooting it.
If you were walking around you average mall/city and was wearing alien t-shirt i guarantee you that most people wont know or care about what your shirts about. If your on the field wearing one or at an event, chances are you already have/shoot and alien.
As you mentioned about your friend watching the video online, i was actually referring to this type of promotional video, one that has sex appeal.
It has been up for < 1 year and has 32000 views
And whatever video your friend watched on you tube, he is simply in the 97% of people who won't buy this marker from that advertising campaign. There is no way to make everyone try out the alien marker so the next best thing is to explain it to them in a sexy, edgy, and knowledgeable video.
All in all, there are two scenarios in play right now. Let me sum them up for you and you tell me which one is more likely.
1.) Someone sees you are wearing an alien t-shirt and remembers to go home and looks up the website on google and looks up the gun on pbreview, calls all his friends and asks them what they think. Next this person goes to a field and finds someone with an alien (pretty rare) and asks to shoot it. The guy who owns the alien is happy to lend out the gun to a stranger and lets the guy shoot a couple of shots. The guy likes it alot and then goes online yet again to buy the marker from the alien website.
2.) A guy already looking for a gun hears about an alien marker from a forum like this one. He then types in you tube for the gun to see what it looks/shoots like. He sees this super sexy promotional video that leaves him drooling and scrolls down into the the info box and sees a link directly to the alien website. He then sees that they are fairly priced and picks one up from the website as an impulse buy.
Yes he may suffer buyers remorse but people have that even after buying houses. Think about how well scion did when it created edgy, sexy viral videos promoting the product. Look at the kia soul and the hamster commercials. People buy expensive stuff based on how bad/*** it looks, not just on how it performs.
And finally, using the green bay packers as an example. Packers sell their shirts and advertise through playing/what they do. They make money off the shirts and advertise for them based on how well they play. There are actually sales correlations between how well the team does and how well their branded merchandise sells.
I understand that it is jack's own company/money/ whatever but it is just sad to see a good company with a good product do badly in the market due to lack of effective advertising.