Burnetts > Smirnoff. Goes down smoother, and its cheaper.
Wild Turkey 101 is probably my favorite whiskey overall.
I don't really drink tequila anymore, had a VERY bad experience with it. I now have a love/hate relationship with El Jimador
Sailor Jerry's used to be my drink of choice, but I have gotten tired of it over the past couple years.
Probably my new favorite, and not THAT expensive($20/fifth here):