Originally Posted by Sweetpea14
What is your favorite thing about advertising?
I think my favorite thing is being able to create things that have the ability to affect people and illicit a response. I enjoy that advertising utilizes both "scientific" and artistic elements to achieve a goal--it is art at work.
what schools did you research/decide on?
To make a long story short, I didn't. The whole thing was, for lack of a better term, an accident. Fortunately, I grew to like it and, from what I've been told, I'm decent at it. I am looking into Virginia Commonwealth University's Master's program though (I've been told it's very good).
Originally Posted by esteban mendez
what kind of courses do you take?
I take a mix of business/marketing-related courses and design courses with a few interdisciplinary courses thrown in (photography comes to mind).
For example, last quarter, I took:
Plain ol' economics.
Persuasion and the Consumer:
Learning how to gain insight about the consumer and using that insight to reach the consumer more effectively.
Building a successful brand identity from the ground up (actually a lot more difficult than it sounds)
Learning how to use interactive media for advertising purposes (social networking, rich media, etc.) and the impact "new media" has on advertising/marketing.
and for the upcoming quarter, I have:
Slightly more in-depth marketing strategy stuff.
Advertising Copy Writing:
Learning to write effective copy.
Basic Web Design:
Pretty much self-explanatory.
An advanced-ish Adobe Illustrator class for non-Graphic Design majors.