Originally Posted by atshii
And all the smaller companies have their television adds made free for them by ...you? There is other costs involved besides what is costs to air it, having a well done 30 sec spot costs serious money.
Having the whole thing paid by advertising money is of course a good idea. But that might be something for the future, not for the first time around. Making it free to watch for the whole weekend means you can have your costs go up considerably (you need to be ready to buy the bandwith all you need without any idea how many people are actually going to watch.) So what happens when you budjet the thing for, say 20000 watchers and a 150000 appear? You can't ask the advertising companies for more money afterwards, so you are in trouble.
When the thing is paid by the spectators, you get more money as the numbers go up, so you are safe, if you just hit your minimum amount. Having the Friday free gives people the opportunity to see the thing and still keep costs down to a manageable level.
It dosn't cost that much to produce a commercial.. a few local fields made and aired their own commercial here for next to nothing. you can always find someone who will do it cheaply. Plus you know bigger companies like action village, firstcall, DYE, SP, Draxxus, PE, PMI, etc would jump on the opportunity.
They had a free webcast last year which didn't turn out so well (i think like 600 viewers). This was basically due to the advertising of it (or lack their of) the only way i found out about it was a little thread in the pb vids section. I'm on pbn every day and didn't come across it until the last day...
Also, Its 2008. Bandwidth is not that expensive anymore, you can get bandwidth for dirt cheap nowadays.