Yes, it is real, but you will not get your item anytime soon... if ever. It is most likely a pyramid scheme or something similar. If you don't know about the pyramthisid scheme, describes it pretty well.
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but if it was a store, what would happen is say 3 people buy a mini, the first gets his, the 2nd gets his after 1 more person buys a mini, the 3rd after 2 people buy a mini. Things like this are the new craze on the internet and can either make or break you. You can make a huge profit if you invest in one of these right from the start before the pyramid crashes.
I personally do NOT suggest doing this though because it's really risky and not worth it IMO.
Meeshka I think you shouldn't really advise when you don't know what you're talking about. It DOES work. They're not all 'schemes'. I have gotten a few ipods and psp's with referral 'scams' (as you put it).