Originally Posted by TwistedPBMom
Whether they benefit or not - it's none of their business.
Knowing that kind of information is a HUGE benefit. Why do you think it costs so much to purchase franchises?
Knowing that information can help you accurately judge the market and calculate risks and rates of return.
It also provides you with invaluable information that can be used to determine if it is beneficial or even possible to undercut the competition or compete with them head-to-head.
Generalized information about the industry is very valuable (just look at the price of the guide thatís for sale). Specific market information in priceless.