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Old 08-23-2005, 03:50 PM #1
Alex Elliott
 
 
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T Shirt Demand Question

Hey,
I'm starting a casual wear clothing company for paintball, Alexpotato, and I'm trying to make some predictions for inventory.

For those of you who buy shirts wholesale, roughly how many shirts do you expect to sell a month? I'm interested in selling to both online and physical retail stores so either number is fine. Ranges are fine too if you don't want to give/don't know exact numbers.

Thanks,
Alex
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Old 08-25-2005, 09:55 AM #2
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95% of clothing-only companies go under in 6 months.

1000 'hot design' T-shirts will cost you $2000 -- $2/shirt. You can wholesale them for $9. Sounds good, eh?

Too bad no one will buy them without heavy marketing and promotion.

Expect a budget of $100,000 to start. Advertisements, pro team sponsorships, national tournament support, and store promos could cost more.

To cover $100,000 cost profitably, you need to sell 25,000 shirts. Consider 500 stores nationwide, each store would need to sell 50.

In order to move high profit clothing cheaper, you need a name associated with something popular. That takes money and time. Dye, Empire and the rest make a killing on clothing, but they invested millions of dollars and many years building the brand.

You could try selling a few dozen in your local market to start. I see 15 paintball clothing companies a year come and go just in my area. I don't buy any unknown brands -- we consign them. Know how many sell? 3 out of 150. We can move 100 Dye & Empire shirts a month. Maybe 1 unknown every 3 months -- always to a friend or family of the clothing company.

The market is saturated with casual gear. There's too much. Some huge names are dumping items at a loss (I bought 500 huge name T's and hats at $2 each after X-mas).

Start small, get big named people to wear it. Get local shop employees free gear to wear. Get popular teens to wear it. Sponsor local tournaments with free gear.

--dada
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Old 08-25-2005, 06:34 PM #3
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heh I could get a crate load of clothes from china (probablly about a million pieces) at like.. 10 cents a piece tops.. Thats not even one of the cheapest countries.. If you have like 100 G's to throw away.. Look into the countries with cheap labour.. Don't pay $2 a shirt here.. When there buying them for like 10 cents a shirt.
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Old 08-25-2005, 08:08 PM #4
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Quote:
Originally Posted by JxTxCxNx
95% of clothing-only companies go under in 6 months.
We can move 100 Dye & Empire shirts a month. Maybe 1 unknown every 3 months -- always to a friend or family of the clothing company.
--dada
I gotta know, how do you sell a 100 T shirts a month.
I don't even stock that many, because they move so slow around here.
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Old 08-25-2005, 08:11 PM #5
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BTW, I like the shirts!
Nice change from the norm.
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Old 08-25-2005, 08:16 PM #6
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Quote:
Originally Posted by heman
I gotta know, how do you sell a 100 T shirts a month.
I don't even stock that many, because they move so slow around here.
He lives in Fox Lake, so I am assuming Fox River Games, and He doesnt move that many shirts a month...its hard to. he was giving an example of how very few no-name brand shirts that you would sell..
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Old 08-25-2005, 10:31 PM #7
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I am the captian of a team and send us some free shirts every once and a while and we and the store i work at will help promote
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Old 08-25-2005, 11:06 PM #8
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nice t's bro, good luck
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Old 08-26-2005, 06:38 AM #9
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Thanks for the info and the support guys, especially Dada.

Later,
Alex
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Old 08-26-2005, 12:44 PM #10
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Actually we do move > 100 T's a month. We have a 1500 square feet dedicated to casual gear. Moms love it.

Fox Lake is near McHenry, not Fox River

--dada
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Old 08-26-2005, 04:39 PM #11
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meh i was close...lol. 100 T's a month, pics or shens, PM me pics of packing lists. from august
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Old 08-26-2005, 11:31 PM #12
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Dada doesnt need to prove anything...

I among many here would take Dada's word over most....
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Old 08-27-2005, 05:18 AM #13
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Quote:
Originally Posted by JxTxCxNx
Actually we do move > 100 T's a month. We have a 1500 square feet dedicated to casual gear. Moms love it.

Fox Lake is near McHenry, not Fox River

--dada
If you have 1500 square feet dedicated to casual were, then why wouldn't you have more then 1 T-shirt and 1 pair of shorts on your website under casual wear?
I mean if you have it in stock already, seems like it would make sense.
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Old 08-27-2005, 08:20 AM #14
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We can't restock casual gear consistently. We've redeveloping the site in a few weeks with real time inventory and more casual gear.

I'd be happy to post proof -- lets say all doubters ante up $5 a piece for my time?

3 T-shirt sales per day is crappy. Clothing sales are key to stays in business!

--dada
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