You can definitely succeed going online.
First, focus on a tight, specific market. Don't attempt to sell everything to everyone! Hoppers only? Maybe Tippmann?
Second, find a unique but short domain name. Dump the "pb" or "paintball" moniker. TopGeek.com is a great name. People remember it and can spell it.
Third, focus on providing unique information on your products. Selling only gear bags? Provide photos of every bag pocket, inside and out. Show them full and empty.
Fourth, make a 18 month plan. Advertising will cost you thousands, but you'll need it. Google AdWords, PBN banners, and word-of-mouth are key.
Brian(LB)Fow Fan Club Member #11[/size]
Still love him.