Quote:
Originally Posted by paintplongo
Funny to read the posts in this thread pertaining to margin, discounts, etc. from people who have no clue about such matters. For the dealers posting in this thread, are you indeed saying you make less then 20% margin on most Dye products if you'd be losing money to match ANS's sale? That's TERRIBLE margin if that's the case. Why support a company that doesn't even pay for your lights to be on in the stores?
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Not saying this is 100% the case but it may be the cost of not having their products could really hurt prior to sales like this. I mean some kid comes to your field and wants a dm14. All you have is geo3.5s. If he really wants one he is going to buy from an online site or another field. Id rather make 20% on a $1300-1400 gun than 0% of 0.
This isn't the only place this is seen. Sometimes at restaurants certain menu items are notoriously profit losers or very very low margins. Example: our famy use to own a diner. We had a ham and cheese omelette that was $5.99 if you wanted to add bacon or sausage with a biscuit it was $6.99
Margins were typically 50% on that. However we had an omelette that was one with everything such as ham,cheese, bacon, sausage, peppers, onions ect (the works) for $8.99 for the entire meal. Any hirer no one ordered it but at that price they felt like they got a ton of food and we only made like less than 10% on that. But we knew that having that brought in big crowds of guys and bring them in brought their wives and kids who bring insane profit margins