I know, the title totally sounds like spam, but it's not, I promise.
If you're thinking about opening a field, or already run a field, in my humble opinion, you must read this book
"How to Market Your Paintball Field"
It's published by Tippman, with huge input from "Mike Peverill of Pevís Park in Aldie, Virginia; Ray, Paul and Mike Dagnino of CPX Sports in Joliet, Illinois; and Giovanni (Gio) DíEgidio and Dennis Bukowski of Giant Paintball Parks, SC Village and Hollywood Sports Park in Southern California"
It's $10 on kindle (you can read it on your PC too).
I have no affiliation with it, that's not an affiliate link, I just want people to read it and learn the stuff we learned from it.
Has anyone else read it? What did you think?