This is surely a competitor for the axe not acheap geo. I assume they will shoot very similar.
A few things that I believe are going to stand out with the ETHA over the AXE is the easy access to the eyes, it probably has the same rubber detents as the ego's/geo's, being able to program the board without the grip off, a shaft 4 -2 piece barrel and being able to remove the trigger without pulling the grip frame is AWESOME. I hate getting hit in the trigger it's a pain to clean in the grip frame.
The Axe does have a hoseless design and is proven at this point however for what you get at 395, empire is in trouble with this competition unless they do a price drop or add their redline board at a similar price (460-500).