Wanted desperately to stay out of this one... but you've captured EVERYTHING in a post that we've always understood. Should profits go into advertising, or should it go into QUALITY and workmanship? We believe that in due time, word gets around when the focus is on quality, innovation, and customer service. The product will eventually sell itself-- not fancy advertisements. It's a longer, harder road- but one that repays itself.
Again, wanted to stay out of this one- but we applaud your post.
Originally Posted by Mastehmuh
do you realize how much an effective advertising campain cost???? Smart parts does everything from posters, made on high quality material to banners which means paying someone to design the banner, then paying large website a big amount of money. Also promotions such as large events all ove the world, yes the world, not just the united states. Then there is the fact that they are a large company, so automatically they have to up the price to pay for what they make. Think of employee benefits, and all the other cost that come with being a big boy.
Most of those price tags are not for preformance. Most of the price is so the company your buying from can pay the bills. This has been explained countless times and I dont know how else to explain it....
but here, prime example. I have 3 dogs, two pitts and a german shepherd.
All my dogs are purple ribbon bred. They all have ukc or akc paperwork on them. So when I feed my dogs, I wanna feed them the best. There is eukinuba, which I thought was wonderful, until my vet pointed out the same theory I pointed out above. She recommended a brand of food that does not advertise at all. A brand who had gained consumers based on word of mouth alone. Their product is so supperior you can physically see the changes in my dogs. Keep in mind "Eukanuba" is supposed to be the best. Not even close.
You get what you pay for. What your talking about paying for is marketing and promotions. Marketing and promotions with not save you from a headshoot when your on the field with me.